The third acquisition of CMO, the largest bathroom e -commerce in the UK

06/06/2022

Jun. 3, 2022 - CMO Group PLCI (hereinafter referred to as "CMO"), the largest online building materials retailer in the UK, has soared to 76.3 million pounds in the past year, a year -on -year increase of 46%. The adjustment of EBITDA increased from £ 2.6 million in 2020 to £ 3.7 million.

 

This month, CMO Group PLC implemented its third M & A transaction in 18 months, and acquired a online basin business clickbasin.co.uk for pounds.

 

After the acquisition, ClickBasin.co.uk will merge with the previously acquired JTM Plumbing and set up a large water heating e -commerce platform plumbingsuperstore.co.uk. The platform will be launched this summer. At the same time, the platform will help CMO stand firm in the British online water heating market.

 

Clickbasin.co.uk was founded in 2010 and has about 320 SKUs, including bathroom cabinets, cabinets, bathroom mirrors, and faucets. Its product series will supplement the existing product series of CMO. COM was established in 2008 and was listed on the alternative investment market (AIM) of the London Stock Exchange. It was formerly known as Construction Materials Online. In 2017, the private equity company Key Capital Partners invested 8.65 million pounds.

 

CMO CEO Dean Murray said: "Our strategic goal is to provide customers with one -stop home services through a simple and fast shopping experience. Accounting rate.

 

Despite the interruption of the supply chain and the price increase of raw materials, benefiting from the recovery boom, CMO's revenue in the second half of 2021 still increased by 33% to 38 million pounds. The overall online market share increased by 11%year -on -year.

 

The CMO report said that the total number of active users increased, the average order value increased by 10%, and the repurchase rate increased "significantly".

 

CMO's strategy is to acquire or establish new professional websites and expand existing scope. At present, the company is eight independent vertical HVAD online platforms through DOOR Superstore, ROOFING SuperStore, Drainage SuperStore, Insulation SuperStore and CMO Trade. SKU.


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